Practical guides
Understand. Test. Decide.
Resources that turn the noise around web projects and AI into concrete, verifiable and useful business decisions.
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06FeaturedArtificial intelligence
ChatGPT prompts: 25 practical templates for better work
A simple method for framing requests, a library of immediately adaptable prompts, and the essential safeguards for using ChatGPT at work.
17 min read
- Artificial intelligenceBest AI for business: how to choose between ChatGPT, Claude, Gemini and MistralThere is no universally best AI. This guide helps you compare four solutions on your own tasks, using the same data, instructions and measurable criteria.14 min read
- Artificial intelligenceGenerative AI for business: decide, test and measureA practical guide to turning a generative AI idea into a limited, governed and measurable pilot—without automating a sensitive decision or promising a result before it has been observed.13 min read
- Artificial intelligenceArtificial intelligence for business: understand, decide and actA practical guide to distinguishing the technologies, selecting a first use case and deploying AI with explicit goals, controls and accountability.14 min read
- Website creationWhich website type should your business choose?Brochure site, e-commerce or platform: start with the action visitors need to take, then define a realistic scope before choosing a technology or asking for a quote.7 min read
- Website creationWebsite brief: the checklist to prepare before a quotePrepare the decisions that make a quote comparable: objective, content, features, responsibilities, acceptance criteria and costs to plan for after launch.8 min read
