Meta advertising
The right offer, in front of the right people.
Feed · Stories · Reels · Carousels — run in Meta Ads Manager and reconciled with sales data where available.
Devauras runs Facebook advertising from Rabat for brands across Morocco and beyond. Audiences in Meta Ads Manager, Pixel and Conversions API, creatives tested in cycles: budget decisions use observable results and attribution limits are made explicit.
Deliverables
What's included
Scope set on day one — this is exactly what we deliver. Nothing vague, nothing hidden.
Get a free quoteAccount & market audit
We analyse your existing Meta account — or your market if you're starting from zero: offer, competition, margins. Measurable targets before the first dirham is spent.
Targeting & audiences
Custom, lookalike and retargeting audiences built in Meta Ads Manager from your Pixel, customer lists and site visitors — not a default setting.
Pixel & Conversions API
Meta Pixel and, where your stack supports it, Conversions API are configured to improve event coverage. Consent, discrepancies and signal loss are documented.
Creatives & formats
Statics, videos and carousels adapted to feed, stories and reels — each format in its own codes, with a hook built for the first seconds.
Structured A/B testing
Angles, audiences and creatives tested methodically: we cut what spends without converting and double down on what returns.
Transparent reporting
A monthly report in plain language: spend, results, next moves. The ad account stays yours — you keep everything, always.
Benefits
What you gain.
Controllable reach
Meta lets us define audiences, placements, schedule and budget. Useful reach and actual cost are tested in your market, not promised in advance.
Cross-checked measurement
We reconcile Pixel, Conversions API and available sales data. Reporting separates observed conversions, attributed outcomes and uncertainty.
No black box
The account is in your name, you have full access, and the reporting skips the jargon. If a word isn't clear, that's on us to explain better.
FAQ
Common questions.
There is no magic minimum: the right budget depends on your margin, your target cost per acquisition and how competitive your market is. On a free call we estimate a realistic starting budget together, then adjust it on the first weeks of real data.
Yes — just not the way it did in 2018. Targeting has become largely automated; what separates winners now is the offer, the creative and the measurement. That's exactly where we put the work.
Yes. Facebook and Instagram can be managed in the same Meta Ads Manager. Placements and budgets are adjusted by objective, eligibility and observed data rather than assuming a winner in advance.