Paid advertising
PPC agency in Morocco: visible spend, measured decisions.
Search · Performance Max — clean GA4 tracking and reports you can actually read.
Devauras audits, structures and manages Google Search and Performance Max campaigns from Rabat for businesses across Morocco. Before launch, we agree the useful conversions, media budget, access rights and decision threshold; you pay Google directly from an account in your name, while our fees remain separate. Results depend on the market, budget, sales cycle, data and landing page, so we do not guarantee lead volume, cost per acquisition or profitability.
Deliverables
What's included
Scope set on day one — this is exactly what we deliver. Nothing vague, nothing hidden.
Get a free quoteAccount & market audit
We analyse your existing account — or your market if you're starting fresh: keywords, competition, margins. Realistic targets before a single dirham is spent.
Campaign architecture
Search and Performance Max campaigns structured by objective, with targeting and bidding built for your market — not a recycled template.
GA4 & conversion tracking
Events, GA4, and form or call tracking where consent and feasibility allow. The plan states what is observed, attributed, modelled or not measurable.
Ads tested to sell
Ad copy written and continuously tested — headlines, angles, extensions — matched to what your customers actually search for.
Landing pages under test
We audit or build pages aligned with the ad promise, then measure them against the agreed actions.
Budget control
Spend, bids and negatives reviewed at the agreed cadence, with changes based on observed conversions, quality and attribution uncertainty.
Transparent reporting
A monthly report covering spend, observed outcomes, attributed conversions, uncertainty and next decisions. The account remains in the client's name.
Benefits
What you gain.
Every spend visible
The account shows spend; the measurement plan reconciles conversions and sales data without claiming perfect attribution.
Proof, not promises
Taxi Télé documents delivered Google Search scope and a reported booking increase, but publishes no spend, period or attribution method. We present it as delivery experience, not a repeatable result.
No black box
You keep ownership of the ad account, you see every expense, and the reporting reads without a marketing dictionary.
Before launch
Decide, test, adjust.
We agree the channel, financial framework and decision threshold before the first spend.
Is Google Ads the right channel?
Google Ads is suitable when demand exists on Google, a meaningful action can be measured and customer value supports testing an acquisition cost. Demand generation on Facebook, Instagram or TikTok remains within separate paid-social services.
What is the financial framework?
We agree the media budget, separate management fee, test window and decision threshold. The account, billing and primary administrator rights remain in the client’s name.
How is the next decision made?
After checking tracking and the landing page, we launch at the agreed budget, review search terms, conversions and lead quality, then recommend maintaining, correcting, scaling or stopping. Reporting states attribution limits; the process does not guarantee CPA or ROAS.
Client proof
This service, already delivered.
FAQ
Common questions.
The Google Ads account, billing profile and primary administrator rights remain in the client’s name. You pay Google directly; media spend and our management fee are separated in the quote. Our access is limited to what is necessary and can be revoked.
No. Results depend on demand, auctions, budget, offer, landing page, sales cycle and measurement quality. Our commitment covers the deliverables and cadence written into the quote, not guaranteed performance.
No. This page and quote cover Google Ads. Paid-social campaigns have separate scopes; when multiple channels are selected, their budgets, objectives, evidence and reporting remain separate.