Paid advertising
Campaigns judged by observable outcomes.
Search · PMax · Meta — clean GA4 tracking and reports you can actually read.
Devauras is a PPC agency in Rabat running Search, Performance Max and Meta campaigns across Morocco. We define conversions, control budgets and reconcile ad data with available sales outcomes. Our campaigns increased bookings for Taxi Télé; that case demonstrates experience, not a promised result for a future account.
Deliverables
What's included
Scope set on day one — this is exactly what we deliver. Nothing vague, nothing hidden.
Get a free quoteAccount & market audit
We analyse your existing account — or your market if you're starting fresh: keywords, competition, margins. Realistic targets before a single dirham is spent.
Campaign architecture
Search, Performance Max and Meta campaigns structured by objective, with targeting and bidding built for your market — not a recycled template.
GA4 & conversion tracking
Events, GA4, and form or call tracking where consent and feasibility allow. The plan states what is observed, attributed, modelled or not measurable.
Ads tested to sell
Ad copy written and continuously tested — headlines, angles, extensions — matched to what your customers actually search for.
Landing pages under test
We audit or build pages aligned with the ad promise, then measure them against the agreed actions.
Budget control
Spend, bids and negatives reviewed at the agreed cadence, with changes based on observed conversions, quality and attribution uncertainty.
Transparent reporting
A monthly report covering spend, observed outcomes, attributed conversions, uncertainty and next decisions. The account remains in the client's name.
Benefits
What you gain.
Every spend visible
The account shows spend; the measurement plan reconciles conversions and sales data without claiming perfect attribution.
Proof, not promises
Our Google Ads campaigns increased bookings for Taxi Télé. No magic screenshots — the same discipline, applied to your account.
No black box
You keep ownership of the ad account, you see every expense, and the reporting reads without a marketing dictionary.
Client proof
This service, already delivered.
Taxi Télé BordeauxTransport — Taxi · Bordeaux, FranceA high-performance website with ride booking on every screen, a full local SEO setup and managed Google Ads campaigns — Taxi Télé now ranks among the most visible taxi services in Bordeaux, organically and via ads.View the case study
Tut TravelTravel & tourism · MoroccoA refined website where every offer has its place and its journey, designed to convert enquiries and built on a structure made to rank.View the case study
FAQ
Common questions.
It depends on your industry and the cost per click of your keywords in Morocco — there is no magic number. On a free call we estimate a realistic starting budget together, then adjust it on the first weeks of real data.
By default, the client pays Google or Meta directly from its account. Our management fee is separate in the quote; any different arrangement would be written explicitly before launch.
First signals depend on volume, sales cycle, budget and measurement. The plan sets a test window and decision threshold, but no duration guarantees stable or profitable performance.