B2B advertising
Reach the people who sign.
Campaign Manager · Lead Gen Forms · Sponsored Content — the channel where decision-makers are.
Devauras runs LinkedIn campaigns from Rabat, Morocco, for B2B companies selling at home and abroad. Job-function, industry and company targeting in Campaign Manager, Lead Gen Forms, sponsored content: every campaign is built to produce qualified leads — not impressions that flatter.
Deliverables
What's included
Scope set on day one — this is exactly what we deliver. Nothing vague, nothing hidden.
Get a free quoteB2B audit & strategy
Your offer, your sales cycle, your target accounts: we define who to reach and with what message before opening Campaign Manager.
Job, industry & company targeting
LinkedIn's unique edge: audiences built on self-declared professional data — job function, industry, company size, named accounts.
Sponsored Content & Lead Gen Forms
Sponsored content written for your market, plus forms pre-filled with profile data: less friction, more leads.
Tracking & conversions
Insight Tag configured, conversions defined and leads reconciled with available sales data. Reporting separates observation, attribution and uncertainty.
Continuous testing
Audiences, messages, formats and bids tested continuously: on a channel where clicks are expensive, every assumption gets checked against data.
Plain-language reporting
A monthly report that reads without a marketing dictionary: what was spent, what came back, what we do next. The account is yours, always.
Benefits
What you gain.
Professional audience criteria
Job function, industry, company and organization size can help define a B2B audience, subject to the options and restrictions available in Campaign Manager.
Leads, not likes
Every campaign is aimed at a measurable action: a form, a demo request, a meeting — not visibility that never turns into a signature.
Expensive clicks, handled with discipline
Cost depends on the auction, audience, market and objective. We judge the channel by qualified-lead cost and observable business outcomes.
FAQ
Common questions.
It may be if buyers can be identified through professional criteria and your unit economics support the tested cost. We verify the available audience and compare LinkedIn with other channels before recommending a budget.
LinkedIn uses an auction, so cost varies by market, audience, objective, format and current competition. We size a test from your margins and acceptable lead cost, then adjust it from observed data.
They are LinkedIn forms that can pre-fill permitted profile fields and avoid an external landing page. Available fields, consent and performance vary; we compare them with a landing page on lead quality and cost.