- Web
- Branding
A private chauffeur, bookable online.
The outcome
A clean website with a powerful booking system — instant trip estimates, booking without calling, details sent straight to the driver — carried by a consistent, memorable brand identity.
Context
Where it started.
Ben Driver is a private VTC chauffeur service in Bordeaux. Every reservation went through calls and manual back-and-forth, and the brand reflected neither the service's values nor the experience it wants to deliver. Everything had to be built: a full brand identity and a website able to take bookings directly.
Key stages
What we actually did
How the project really unfolded, stage by stage — decisions, scope and execution.
Get a free quoteWorkshops & scoping
Workshops to understand the client's story, tone and visual preferences, and to structure the offer: ride types, areas served, client expectations.
Full brand identity
A custom logo with primary and secondary marks, a typography system for web and print, and complete guidelines: logo usage, spacing, dos & don'ts, tone, imagery. All carried through stationery, social media templates and vehicle branding.
Website design
A restrained, premium visual direction, faithful to the new identity. Every page builds trust and leads towards the booking.
Advanced booking & automation
A dynamic reservation form with live price, distance and time estimates: clients estimate their trip instantly and book without calling. Automation sends every booking's details straight to the driver.
Local SEO & Google profile
An SEO-ready structure, optimised content and a configured Google Business Profile, so Ben Driver is easy to find in Bordeaux and beyond.
Impact
What it changed.
Clients estimate their trip instantly and book without calling.
Every booking's details are sent automatically to the driver.
A consistent, memorable brand, from the vehicle to social media.
A service that is easy to find in Bordeaux thanks to local SEO and the Google profile.