- Web
- Education
A paramedical career starts here.
The outcome
A website that acts as a guidance counsellor: every program has its clear page with its video, the FAQ answers candidates' real questions and enrollment starts directly on WhatsApp.
Context
Where it started.
The École de Santé et Formation Paramédicale trains tomorrow's caregivers in Mohammédia: healthcare assistants, auxiliary and general nurses, anesthesia and critical care, radiology, medical representatives. Each track has its own entry requirements and duration; the school needed a website that guides every candidate to the right program, shows them the campus, and walks them to enrollment — in French and in Arabic.
Key stages
What we actually did
How the project really unfolded, stage by stage — decisions, scope and execution.
Get a free quoteOne page per program
Six tracks, six pages: entry requirements, duration and career paths presented without ambiguity, so each candidate can identify the program that fits them.
Video as the language
Presentation videos in French and Arabic accompany the program pages — the most natural format for a young audience researching on mobile.
Reassuring families and candidates
An FAQ on career progression, a campus gallery, student testimonials and a spotlight on international opportunities — Canada, Germany, China — for eligible graduates.
Enrollment via WhatsApp
Every journey ends with a WhatsApp enrollment link: the channel candidates already use every day.
Impact
What it changed.
Every track has its own clear page, with video, entry requirements and career paths.
Candidates and their families find answers before ever visiting the campus.
Enrollment starts without friction, directly on WhatsApp.