- Web
- Immigration
A clear course towards Canada.
The outcome
A dedicated website where the road to a work visa can be read at a glance: a step-by-step process, a documents checklist, a doubt-clearing FAQ and instant WhatsApp contact, in French and in Arabic.
Context
Where it started.
Lion Consulting is an international recruitment firm based in Rabat, guiding candidates towards a work visa in Canada with the promise of a fast, stress-free, fully personalised service. That offer deserved a site of its own, separate from the firm's main website: a dedicated space that turns the promise into a concrete path — steps, required documents, answers to every question.
Key stages
What we actually did
How the project really unfolded, stage by stage — decisions, scope and execution.
Get a free quoteScoping a standalone offer
Rather than burying the Canada offer inside the main website, we gave it its own domain — with its own narrative, its own journey and its own front door for candidates.
A step-by-step journey
The immigration process is broken into clear stages, from initial registration to the work permit, with the required-documents checklist presented without jargon.
Trust-oriented design
Testimonials, a detailed FAQ and a free consultation: every section answers a real worry of a candidate about to change their life.
Frictionless contact
A contact form and integrated WhatsApp, with a French-Arabic toggle so every candidate reads the offer in their own language.
Impact
What it changed.
The Canada offer has its own website, its own narrative and its own candidate journey.
The process and required documents are readable at a glance, before any appointment.
Contact happens without friction, by form or WhatsApp, in French and in Arabic.